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Tony Loyd is a leadership development consultant with an impressive track record. He’s a former Fortune 500 executive, best-selling author, TEDx speaker, and the host of two podcasts.

He launched his first podcast, Social Entrepreneur, in 2015. It focuses on sharing stories from underrepresented voices who are making a positive impact on the world through their business. To date, it’s had more than half a million downloads across 180 countries.

In March this year, Tony launched his second podcast, Thrive. Connect. Contribute. - a unique short-form show which shines a light on all kinds of individuals who thrive in life, connect with others, and contribute to the world in the process. Through the power of crowdsourcing, Tony has found a highly efficient way to produce and share high-quality, inspiring audio.

From his background as a Fortune 500 executive, Tony knows the value of having good processes in place, and he was kind enough to share a document which breaks down his entire podcast production workflow from start to finish. You can find it in the links section below.

In this interview, James Deeney talks to Tony about his experiences as a podcaster, and how he managed to live a year of personal bests in 2019. They discuss:

  • 02:30 - Why and how Tony started Social Entrepreneur
  • 07:00 - How podcasting aligned with consulting and mentoring
  • 08:00 - The perils of going live on social media
  • 09:20 - Tony’s approach to editing interviews
  • 14:40 - The benefits of creating rich podcast show notes
  • 15:50 - Planning a sustainable release schedule
  • 16:10 - Hosting a live podcast event
  • 20:15 - Preparing for Season 2 of Social Entrepreneur
  • 22:50 - Why Tony started Thrive. Connect. Contribute.
  • 27:18 - Overcoming challenges and living a year of personal bests
  • 31:15 - The impact of Johann Hari’s book Lost Connections
  • 35:00 - Crowdsourcing short-form podcast episodes
  • 40:00 - Tony’s start-to-finish production process
  • 45:00 - Automating and outsourcing parts of your process
  • 48:00 - Using to book podcast guest slots
  • 54:00 - Perfection is not the goal in podcasting
  • 56:30 - How to make a social impact with your podcast

Selected Links From the Episode 

Tony's Podcast Production Workflow Diagram 

Connect with Tony: LinkedIn | Twitter 

Entrepreneur on Fire, John Lee Dumas

Podcasters Paradise

Foundr Magazine


Drift Email Messaging

SOAR Method of Storytelling

Lost Connections, Johann Hari

The Moth, Dan Kennedy

StoryCorps, David Isay

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