On the Sika Strength Podcast and YouTube channel, Eoin Murphy and Daire Fitzgerald give their refreshingly honest and entertaining take on strength training methods, performance strategies, sports psychology, and much more. They’ve also recorded interviews with notable guests including Olympic medalists and some of the worlds’ most respected and successful weightlifting coaches.

Eoin is an olympic weightlifter who started training at age 18 in his cattle shed. He went on to compete at European Championships multiple times as both a junior and senior and is a multiple time national record holder. Daire is a Weightlifting Coach who transitioned into weightlifting after a severe rugby injury. From his early foundations of weightlifting for sports performance through to postgraduate studies in exercise science and sport psychology Daire has established himself as a respected coach in the sport.

As co-hosts, Eoin and Daire have a hard-to-replicate dynamic behind the mics, where their friendship shines through in every piece of content they create. And when you couple that with the fact that they’re genuine experts on strength and performance, it’s no surprise that their audience has grown rapidly over the past 6 months.

In this interview, James Deeney speaks to Eoin and Daire about founding Sika Strength, monetising content, and interacting with listeners and viewers on social media. They discuss:

00:00 - Intro
02:31 - Eoin & Dara’s background in sport & education
09:25 - Founding Sika Strength
10:58 - Their friendship with YouTuber Clarence Kennedy
15:41 - Reasons to invest in high-quality recording equipment
18:44 - Recording scripted vs unscripted episodes
24:40 - Hosting Instagram Q&A sessions for listeners and viewers
29:04 - Premium content and creating additional revenue streams
40:25 - Podcast audiences vs YouTube audiences
47:05 - Doping in sport
59:31 - How Stoic philosophy has influenced Eoin’s work & mindset