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On the Sika Strength Podcast and YouTube channel, Eoin Murphy and Daire Fitzgerald give their refreshingly honest and entertaining take on strength training methods, performance strategies, sports psychology, and much more. They’ve also recorded interviews with notable guests including Olympic medalists and some of the worlds’ most respected and successful weightlifting coaches.

Eoin is an olympic weightlifter who started training at age 18 in his cattle shed. He went on to compete at European Championships multiple times as both a junior and senior and is a multiple time national record holder. Daire is a Weightlifting Coach who transitioned into weightlifting after a severe rugby injury. From his early foundations of weightlifting for sports performance through to postgraduate studies in exercise science and sport psychology Daire has established himself as a respected coach in the sport.

As co-hosts, Eoin and Daire have a hard-to-replicate dynamic behind the mics, where their friendship shines through in every piece of content they create. And when you couple that with the fact that they’re genuine experts on strength and performance, it’s no surprise that their audience has grown rapidly over the past 6 months.

In this interview, James Deeney speaks to Eoin and Daire about founding Sika Strength, monetising content, and interacting with listeners and viewers on social media. They discuss:

  • 00:00 - Intro
  • 02:31 - Eoin & Dara’s background in sport & education
  • 09:25 - Founding Sika Strength
  • 10:58 - Their friendship with YouTuber Clarence Kennedy
  • 15:41 - Reasons to invest in high-quality recording equipment
  • 18:44 - Recording scripted vs unscripted episodes
  • 24:40 - Hosting Instagram Q&A sessions for listeners and viewers
  • 29:04 - Premium content and creating additional revenue streams
  • 40:25 - Podcast audiences vs YouTube audiences
  • 47:05 - Doping in sport
  • 59:31 - How Stoic philosophy has influenced Eoin’s work & mindset

Selected Links From the Episode

Subscribe to Sika Strength: Podcast | YouTube | Instagram

Connect with Eoin: Instagram

Connect with Daire: Instagram

Visit the Sika Strength Website

Tim Ferriss shares his podcast equipment setup 

Clarence Kennedy trains with Sika Strength 

The Quick Guide to Supplements, Sika Strength 

Responding to Zack Telander's Retirement, Sika Strength

Broderick Chavez: PEDs, Sport & Anti-Doping, Sika Strength 

The Different Levels of Doping in Crossfit, Sika Strength 

What are Stoic proto-passions?, Massimo Pigliucci

The Rise & Fall of the Third Reich, William Shirer

The Comanche Empire, Pekka Hämäläinen

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