Harry Morton is the founder and lead producer at Lower Street, a podcast production agency specialising in creating shows for brands.
The ongoing podcast boom is like the blogging revolution - but faster. The businesses and brands that get into the space early have a distinct advantage.
But as more businesses rush to get into audio, it’s giving rise to lots of slapdash, half-baked productions nobody actually wants to listen to. A 40 minute episode detailing all the ins and outs of a new product feature? No thanks.
Harry and his team are experts in working with businesses to create compelling audio that also delivers a measurable return on investment. In this interview Harry talks to James Deeney about some of the key considerations businesses should keep in mind before launching their own podcast. They discuss:
- 02:15 - Harry’s career background and journey so far
- 09:25 - How Lower Street work with clients on production
- 12:30 - How brands can produce a compelling narrative style podcast
- 21:19 - Why quality content is always king in podcasting
- 22:45 - Creating a quality daily podcast as efficiently as possible
- 33:11 - Harry’s gold-standard branded podcast examples
- 35:30 - Using podcasting to build new business relationships
- 40:30 - The growing importance of Spotify as a listening destination
Selected Links From The Episode
Connect with Harry: Twitter | Website
WFH Daily, Lower Street
How I Built This with Guy Raz, NPR
IRL - Online Life Is Real Life, Firefox
Without Fail, Gimlet Media
Technology Untangled, Hewlett Packard Enterprise
The Sauce, McDonalds