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Noah Labhart hosts Code Story, which is all about exploring the human side of building a tech startup - in the words of the founders themselves.

As CTO and co-founder of Veryable, Noah has the first-hand knowledge and experience needed to ask the right questions. And in each episode, he walks listeners through how guests went from an idea sketched on the back of a napkin to a fully functioning product with thousands of users.

Inspired by How I Built This with Guy Raz, Noah consciously kept a high bar on quality from day one. Interviews are edited to craft a narrative arc. Introductions are carefully scripted to set the scene. Hand-picked backing music helps convey the key stages of each guest’s journey. And all this is pieced together and promoted with the help of a dedicated podcast team.

All that effort and investment is now paying off. Code Story has continued to build momentum throughout its second season and has now secured sponsorship from numerous different brands. In this interview James Deeney chats to Noah about leading a podcast team and the parallels that exist between starting a company and starting a podcast. They discuss:

  • 02:22 - How Noah first got into podcasting
  • 07:30 - Plans to launch a company podcast for Veryable
  • 09:20 - Similarities between starting a company and starting a podcast
  • 11:45 - Hiring a podcast team
  • 14:10 - How Noah initially financed Code Story
  • 16:30 - Why podcast quality is so important
  • 18:30 - Communicating clearly and avoiding tech jargon
  • 22:00 - How to conduct relaxed and conversational interviews
  • 27:00 - Editing interviews to craft a narrative
  • 29:30 - How music is added to Code Story
  • 33:00 - Why Noah decided to produce Code Story in seasons
  • 37:00 - Strategies Noah used to build his audience
  • 40:30 - Promoting a podcast in relevant online communities
  • 44:20 - Finding and pitching to podcast sponsors
  • 50:15 - Noah’s predictions on the future of podcast tech

Selected Links From the Episode 

Connect with Noah: LinkedIn 

Code Story


How I Built This, Guy Raz

Record, Edit, Podcast, Bradley Denham

Noah Labhart on Between 2 Mics, Squadcast

The Live it Well Podcast, Chris & Jenni Graebe

Podcorn, Podcast Advertising Platform

DevMountain, Code & Design Academy

Breaker, Social Podcast App

Musicbed, Royalty Free Music Subscription Service

Indie Hackers

Product Hunt

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